Beacon
From enquiry to new resident
Track every enquiry from first contact to move-in. Automated follow-ups, conversion analytics, and a pipeline that never lets a lead slip through.
From enquiry to new resident
Track every enquiry from first contact to move-in. Automated follow-ups, conversion analytics, and a pipeline that never lets a lead slip through.
Every care home knows the problem: a family calls, asks questions, says they'll think about it—and you never hear from them again. Or you do follow up, but three weeks later, after they've already chosen somewhere else.
Without a proper system, your team is juggling spreadsheets, sticky notes, and memory. High-value enquiries get lost. Follow-ups don't happen. And you have no idea which marketing channels actually work.
Call, email, or web form
Visit booked and confirmed
Needs assessment completed
New resident admitted
No follow-up, went elsewhere
Beacon gives your admissions team a proper CRM built specifically for care homes. Track every enquiry, automate follow-ups, and see exactly what's working.
Visual pipeline showing every enquiry from first contact to move-in. Drag and drop between stages. Never lose track of a potential resident.
Set up email and SMS sequences that run automatically. Families get timely, personalised follow-ups without your team lifting a finger.
Let families book tours online. Calendar syncs with your team. Automatic confirmations and reminders reduce no-shows.
See exactly where enquiries come from and which ones convert. Know your cost per admission. Make data-driven marketing decisions.
Upload referral documents and Beacon extracts the key information automatically. No more manual data entry from faxed hospital referrals.
Assign enquiries to team members. Add notes and tasks. Everyone sees the full history so handovers are seamless.
Enquiries flow in from your website, phone, email, or referrals. All in one place.
Automated sequences keep families engaged while your team focuses on high-value conversations.
Track progress through your pipeline. Schedule tours. Complete assessments.
When they move in, all data flows seamlessly into Haven for resident management.
Beacon integrates with your existing systems so data flows automatically.
Enquiry to admission
Resident management
Analytics & insights
See how Beacon can transform your admissions process. Book a demo and we'll show you exactly how it works.
Request Demo